Being the only one of its kind; unlike anything else.

‘We are unique. There is no competition anywhere in sight.’

Or maybe you have a venture that has so many other me-too’s competing with you that you would like to believe your entire market situation is unique.

‘Nope, Never happened before.’, ‘Everybody is still figuring out how this will evolve’.

In today’s marketplace, your understanding of the situation depends on the zoom setting you have on your inner lens. Zoom out far enough and you just might start seeing things in the larger context.

There is nothing that stays unique for a long time. The competition, or worse, disruption is just around the corner.

The question is: Can you see it?

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